The company long known for its boxed mac-n-cheese has found a nook in the freezer cases of some stores. And we’ve been told not to be afraid.
Kraft recently teamed up with Brooklyn-based Van Leeuwen Ice Cream to engineer none other than a frozen, creamy dessert using Kraft’s turmeric-spiked, electric-orange cheese powder. As a result, the ice cream takes on the bright hue of the famed cheese sauce that normally cloaks those little tube-shaped noodles every kid in America has consumed.
Sans the pasta, the cheese flavoring combines with milk, cream and sugar to flaunt a sweet-salty-buttery flavor that skeptical taste-testers we contacted ranked as “bizarrely toothsome,” “unexpectedly delicious,” and “not any more unusual than cheddar with apple pie.”
The limited-edition ice cream rolled out yesterday in commemoration of National Macaroni and Cheese Day (who comes up with these “food holidays?”). It sells for a whopping $12 a pint, and is available only in Van Leeuwen stores throughout New York, New Jersey, Pennsylvania, Texas and California until supplies last.
I’m a fan of turmeric-spiked concoctions but this one might be a little too weird to seek out. Cheddar and apple pie is a favorite, though, so if this were put in front of me, I would try it. Unless of course it’s made of DT’s old orange makeup!
I never knew that turmeric was supplying the color in mac and cheese! How evolved of them😲
What’s next ? Spicy chili-flavored ice cream ?
No thanks.
Perhaps finish off the bowl with some candied bacon? D:
I remain skeptical.