It started out this week as a marketing ploy in Canada, whereby 1,000 Canadians vied for a chance at scoring Kraft Dinner’s experimental pumpkin spice macaroni and cheese through an online lottery. Now the promotion has arrived to the U.S.
Kraft’s boxed mac and cheese is long famous for its electric-orange cheese powder, which gets mixed with milk and butter, and then stirred into the noodles once they’re cooked. In this daring iteration, the powder commingles with nutmeg, allspice and cinnamon (gasp!), apparently providing enough essences of fall to jangle any nostalgia you hold for the product.
Because nearly 30,000 consumers north of our border signed up for the limited-edition product, Kraft decided yesterday to give Americans a shot by making it available for a very brief time. But you won’t find it on grocery store shelves—or perhaps even next year for that matter.
Starting today and until Sept. 29, consumers can earn a chance at receiving the product for free by signing up here on the web site. If selected, a fork and a white cup with logo are included.
Clever use of headline for this post that’s in the news for other reasons. I’m not going to deprive someone else who likes pumpkin spice flavor more than I do of their free sample. But good to know it exists…let’s just hope they clearly mark the box so that normal mac-n-cheese lovers don’t get blindsided!
Thanks for the heads up, Frankie on the “Harvest” flavored mac and cheese making its debut this fall. I, like Natori, don’t want to deprive others of their free samples, so I will just have to be satisfied with the regular, normal Kraft mac and cheese.
The pumpkin spice craze thankfully hasn’t reached Germany! Sorry to hear a traditional nostalgic dish joined the race.
🤮🤮🤮 NO Thanks!!
Omg…Kraft anything is bad enough, but adding pumpkin to this already nasty stuff is way over the putrid top.
OMG, Say it isn’t so!!